On June 17, a few weeks after the research report ‘China’s Livestreaming Market: Depicting the New Normal’ was published, EqualOcean held an online webinar under the same topic. This time we gathered speakers from diverse backgrounds, including e-commerce industry, key opinion leader (KOL) and government-backed cross-border business to create additional knowledge synergies about livestreaming.
In this follow-up article, we will walk through the key topics discussed by our guest speakers. Check out the clips below.
Live-streaming marketing: China vs US vs UK
Impact on industry chain
Are there any cases of misleading product/service reviews by influencers? Is there an ecosystem of trust among influencers?
Do you think KOL/KOC will be more international in the coming days during this specific period?
What are the most popular categories on Duoduo Live? What is the key differentiator of Duoduo Live?
Feel more interested in this topic? Watch the full webinar here.