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Online Marketing

Key Prime Day Marketing Learnings to Maximize Holiday Success [Video]

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In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss key learnings from this past July’s Prime Day that can help brands maximize success during the iteration of the sale as well as the upcoming holiday shopping season. This topic was covered in Total Retail’s recently published article, “Prime Day Reflections to Prime Marketers for Holiday Planning 2022,” authored by Margaux Logan, senior vice president and head of online marketplaces at Publicis Commerce. The author shared three learnings from Prime Day 2022, held in July, that brand marketers can use to inform decisions during the next Prime Day in October as well as this holiday season. To learn more, read the full article here.

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Online Marketing

PointsBet, 1/ST Technology Announce Partnership [Video]

Edited Press ReleasePremier Turf Club, LLC, a wholly owned subsidiary of PointsBet USA Inc., today announced a partnership agreement with 1/ST TECHNOLOGY, a business division of The Stronach Group (TSG). The agreement encompasses 1/ST's broad portfolio of products and services including 1/ST BET, Xpressbet, Monarch Content Management and AmTote International.Key features of the deal include:PointsBet and 1/ST Technology will collaborate on integration and launch of the one-of-a-kind 1/ST BET online horse wagering product in US jurisdictions where Advance Deposit Wagering (ADW) is permitted.Deeply aligns the companies and drives vertical integration across key components of ADWproduct, tote, and content managementserving to enrich the PointsBet offering and introduce new bettors to American horseracing.Racing customers of 1/ST TECHNOLOGY's currently operated brands, Xpressbet and 1/ST BET, will be introduced to the world of Sports Betting and iCasino via PointsBet products through this unique marketing partnership.The agreement encompasses a wide range of services and synergies across the companies which is set to deliver a fully integrated, white-label horse betting experience to PointsBet customers. The partnership marks the first time in the United States that a tier-one sports betting company and horse racing company have aligned to power an independently owned and licensed ADW operator.1/ST BET is a revolutionary multi-featured app with an algorithm based handicapping tool and a fully configurable UI/UX created to introduce new customers to horse racing and betting, as well as support for the most advanced horse racing bettors. The 1/ST BET app was developed to make handicapping and betting fun and intuitive. Its goal is to educate customers to make smarter bets, engage with the sport of horse racing, and complement the on-track visuals and wagering experience. 1/ST BET was successfully launched nationally in May 2019.Regarding the strategic partnership announcement, PointsBet Group CEO Sam Swanell commented: Horse racing has a unique role to play alongside sports betting in the United States, and despite already generating over $6.5 billion per annum in industry online handle, we consider it an attractive category on the cusp of further expansion on the back of the ongoing shift from brick and mortar to digital. With PointsBet's mature market Australian racing expertise, and now a strategic partner in 1/ST TECHNOLOGY, we can introduce new and existing customers to a dynamic and interactive PointsBet branded horse betting experience.Paul Williams, Chief Executive Officer, 1/ST TECHNOLOGY, added: 1/ST TECHNOLOGY is excited to be partnering with the truly innovative team at PointsBet to bring the great sport of horse racing to a growing customer base across US markets. We are uniquely aligned on a superior product vision as well as the value that this relationship brings to our collective organizations and horse racing industry stakeholders at large.

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Online Marketing

Importance of SEO for Web Developer with Digital Marketing King 👉 Jai Shinde Sir [Video]

Welcome, We will see what is the Importance of SEO for Web Developer with Digital Marketing King 👉 Jai Shinde SirTimestamps ----------------------------------------0:00 Introduction0:20 SEO vs DM1:43 What is SEO?2:50 Importance of SEO6:55 Types Of SEO12:40 SEO based on Region14:55 How SEO Works?19:50 Where to Learn SEO21:00 How Long it take to learn22:50 is SEO Enough to rank24:35 Platform of DM 25:35 SEO upto date27:00 Final Conclusion---------------------------------------------------------------------------------------------------------------------------LIKE SHARE & SUBSCRIBE 🙏╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣╚═╩══╩═╩═╩═╩╝╚╩═╩═╝---------------------------------------------------------------------------------------------------------------------------