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Digital Marketing

Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update [Video]

Apple’s iOS 14.5 update, which includes an App Tracking Transparency (ATT) framework requiring marketers to get users’ permission to enable tracking, finally arrived on Monday, April 26. Consumers must now opt-in to each individual app they use, and app publishers have to provide a prompt to allow users to make that choice.

Complicating matters: Estimated opt-in rates are looking paltry, around 20-30 percent. That means that targeting audiences and attributing online behavior just became a more challenging task for digital marketers.

Apple’s policy change, in addition to other data visibility limitations like privacy regulation, has had a ripple effect across the digital marketing industry. Facebook, for instance, reduced its conversion tracking window from 28 days to seven and cited Apple as the impetus. Though the result of these limitations is a muddling of data insights and less accurate reporting, marketers who continue to leverage Facebook ads can focus on three core principles that hold true despite this erosion of data, according to a …

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Digital Marketing

Single Page Website Tutorial | The Easiest 1-Page Website Ever, Step-by-Step! [Video]

Sometimes a one-page website is all you need! In this single page website tutorial, I'll show you how you can use Wordpress, along with the free Elementor page builder to create an ultra modern, fully functional website, showcasing all your most important info in a simple, one-page layout.🤑 Grab my exclusive affiliate discount and save 65% off normal hosting price: https://wesmcdowell.com/hostingTimestamps: Intro & Overview 0:00Webhosting & Domain Name 1:37Basic Wordpress SetupWordpress Installation 4:23Wordpress Plugin Setup 6:44Starter Templates Plugin 7:17Creating Your Single Page WebsiteTemplate Setup 8:34Homepage 9:40About Us Section 19:35Services Section 23:12Benefits Section 26:00Testimonial Section 31:36Gallery Section 36:02Contact Section 40:00Navigation Menu 47:35Making the Blog Page Responsive 54:52🎬 Register for the FREE On-demand video masterclass training, "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses!" Just go to: https://wesmcdowell.com/training🎧 Listen to Wes' 'The Profitable Website' Podcast: https://wesmcdowell.com/subscribe/

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Digital Marketing

ReferencesTips one and two: OrganikSoft. (2020, February 6). 10 Twitter Marketing Tips for the Best Practices in 2020 – OrganicSoft INC. OrganikSoft |. https://organiksoft.com/10-mighty-twitter-marketing-tips/Tips three and four:Patel, N. (2020, June 25). 12 Dicas Poderosas de Marketing para Usar no Twitter. Neil Patel. https://neilpatel.com/br/blog/marketing-para-o-twitter/Tips five and six: Gains, B., & Gains, B. (2016, May 17). 14 Tips to Improve Your Twitter Advertising Strategy. Social Media Today. https://www.socialmediatoday.com/marketing/14-tips-improve-your-twitter-advertising-strategyTip seven:Twitter for Business: 10 Twitter Marketing Tips & Tricks That Actually Work. (2019, February 11). Unamo Blog. https://unamo.com/blog/social/twitter-for-business-marketing-tips-that-workTips eight, nine, and ten:Sprout Social. (2021, June 11). Twitter Marketing: The Only Guide You Need to Succeed. https://sproutsocial.com/twitter-marketing/

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Digital Marketing

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