Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds.
The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years.
About 85% of internet users in the US watched online videos in 2018, and a majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends.
With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd.
To do so, you need to create stellar videos. How can you do so? You need to understand the key elements of a social media video. What are these key elements, you …