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Social Media Marketing

Just Global Launches First-Ever Brand Campaign [Video]

Integrated marketing agency Just Global has taken its first shot at a brand campaign, with ‘Insights Improve’ centring round the power of three integrated disciplines, media, creative, and data, working together.

Just Global said the campaign was developed to highlight the ever-expanding marketing ecosystem and the role integration within agencies plays in growing their customers businesses.

A charming, animated dog is a storytelling metaphor for what happens to marketing campaigns as they go through the various departments of Just Global. We see elements of the dog’s character shift based on A/B testing results and the character gleefully transition digital environments, from banner ads to landing pages, all to demonstrate that aligned integrated capabilities improves performance.

The B2B marketing agency applied its own methodology to developing the work, using real-time media, consumer, and cultural insights to inform a collective and responsive campaign strategy.

With video consumption at an all-time high, YouTube …

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Social Media Marketing

Brand & Business: Marketing technology agency Byte merges with Dept to accelerate global growth [Video]

NEW YORK CITY, USA Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agencyDept. Together, both agencies will strengthen end-to-end digital services for clients across the globe.

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Social Media Marketing

MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIORs purpose is three fold, to offer more effective cleaning products, treading only lightly on the planet, while employing people with disabilities who are often overlooked for employment thereby setting an example to others.