Integrated marketing agency Just Global has taken its first shot at a brand campaign, with ‘Insights Improve’ centring round the power of three integrated disciplines, media, creative, and data, working together.
Just Global said the campaign was developed to highlight the ever-expanding marketing ecosystem and the role integration within agencies plays in growing their customers businesses.
A charming, animated dog is a storytelling metaphor for what happens to marketing campaigns as they go through the various departments of Just Global. We see elements of the dog’s character shift based on A/B testing results and the character gleefully transition digital environments, from banner ads to landing pages, all to demonstrate that aligned integrated capabilities improves performance.
The B2B marketing agency applied its own methodology to developing the work, using real-time media, consumer, and cultural insights to inform a collective and responsive campaign strategy.
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