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Joe Biden Joins ‘Animal Crossing’ [Video]

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  • Gamers can now add Biden-Harris lawn signs to their “Animal Crossing: New Horizons” island homes.
  • The Democratic presidential ticket is the first to foray into the world of online gaming.
  • But is this an innovative marketing campaign, or just another gaming gimmick?

Joe Biden and Kamala Harris have joined “Animal Crossing: New Horizons.”

Starting today, players of the popular life simulation game can add “Biden/Harris” lawn signs to their island homes. The new feature, which is available in today’s update, is part of the campaign’s broader plan to mobilize online voters.

But is this a brilliant marketing campaign, or just another gaming gimmick?

If Biden/Harris Want To Reach A Lot Of People, “Animal Crossing” Is Certainly the Way To Do It

Since its release in March 2020, “Animal Crossing: New Horizons” has exploded into one of the most popular games on the Nintendo system. With more than 11 million users worldwide, its popularity has no doubt …

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