- Gamers can now add Biden-Harris lawn signs to their “Animal Crossing: New Horizons” island homes.
- The Democratic presidential ticket is the first to foray into the world of online gaming.
- But is this an innovative marketing campaign, or just another gaming gimmick?
Joe Biden and Kamala Harris have joined “Animal Crossing: New Horizons.”
Starting today, players of the popular life simulation game can add “Biden/Harris” lawn signs to their island homes. The new feature, which is available in today’s update, is part of the campaign’s broader plan to mobilize online voters.
But is this a brilliant marketing campaign, or just another gaming gimmick?
If Biden/Harris Want To Reach A Lot Of People, “Animal Crossing” Is Certainly the Way To Do It
Since its release in March 2020, “Animal Crossing: New Horizons” has exploded into one of the most popular games on the Nintendo system. With more than 11 million users worldwide, its popularity has no doubt …