SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap.
That’s where Sean Muller comes in.
The founder and CEO of iSpot.tv, a TV measurement provider, this week announced an upgrade to a solution he already had in-market.
The announcement means iSpot.tv is adding precise and flexible demographic data in to its existing Unified Measurement platform, meaning brands can use person-level cross-screen ad measurement in real-time and analyze the impact of both CTV and linear impressions on business outcomes within 24 hours.
“That aligns with how media is bought today on both linear and actually, streaming,” Muller says n this video interview with Beet.TV.
“Almost all linear deals are done based on age and gender, and most streaming deals are also done based on age and …