Is WhatsApp preparing to be a fully fledged ecommerce platform? [Video]

If you have been following the announcements that Facebook has been making around WhatsApp of late, you’ll now the messaging platform recently adding a shopping button to its interface.

While the feature is not available globally, it does mark a new strategy for WhatsApp, which is easily one of the most important businesses that Facebook owns.

The shopping button essentially allows users to follow through on a purchase while interacting with a business on WhatsApp, but it is still a system that is being tested out, and therefore needs some refinement.

That has arrived with the addition of a Cart system to the Shopping element of the messaging app.

As the name implies, and as any decent ecommerce site features, the Cart will allow you to select multiple items within a businesses’ catalog on WhatsApp and bundle them together as one purchase once you’re ready to head to checkout.

While we have not been able …

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