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Is ProtoPie’s Hero the New Joe Btfsplk?

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Competing with Silicon Valley tech giants is hard work, but Seoul-based ProtoPie company isn’t shy at all. The brand’s name is already known in the industry, as its services are used by some of the world’s greatest companies, from HBO and Microsoft to Google and GoPro, that reached out to the company in order to fulfill their most ambitious design ideas. It goes without saying that the time has come for the brand to introduce itself to consumers in North America.

As partners, ProtoPie chose Zerotrillion agency and award-winning Los Angeles-based Psyop, that came up with a campaign that calls you to “Free Your Ideas.” As a source of inspiration for this initiative are designers and their experiences of letting an idea get lost because they “feel limited in the process of gaining understanding or support from others,” says former Google innovation alumni and ProtoPie Founder, Tony Kim. “We want designers to feel that ProtoPie …

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