- Facebook Shops launched this week, several months after a similar feature went live on Instagram.
- Small businesses dissatisfied with Amazon Marketplace finally have an alternative.
- Facebook’s partnership with Shopify should scare Amazon.
Earlier this week, Facebook quietly launched a shopping tab on its flagship app. The move comes months after the social media giant introduced a similar e-commerce feature on Instagram.
Known as “Facebook Shops,” the new feature targets small businesses dissatisfied with existing third-party marketplaces like Amazon. It allows them to sell merchandise, communicate with their customers using WhatsApp and Messenger, and host live shopping events.
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This throws a wrinkle into Amazon’s plans to dominate the e-commerce market. The company’s chief rivals have long been considered to be big-box retailers like Walmart, who are aggressively enhancing their online shopping offerings. This narrative may have been misguided.
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