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iOS 17 Link Tracking Protection [Video]

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Digital Marketing Online Marketing Shopify

Apple recently announced its plans for iOS 17, which includes a major privacy update called Link Tracking Protection that will directly impact marketers and eCommerce Brands.

Below are nine things marketers need to know about the iOS 17 Link Tracking Protection update.

1. What is Link Tracking Protection (LTP)?

2. What are Tracking Parameters?

3. Which Tracking Parameters Will be Removed?

4. Where to Expect Tracking Parameters to be Removed

5. Trackers that are Safe From Apple LTP

6. How LTP Impacts eCom: What it Means for Shopify Brands

7. Alternative Mitigation Plans for Channels to Consider

8. When Will the iOS 17 Impact be Felt?

9. What Will Happen to Elevar’s Attribution?

What is Link Tracking Protection (LTP)?

On June 5, 2023, Apple announced the imminent release of Link Tracking Protection as a feature of iOS 17.

Link Tracking Protection (LTP) will remove some tracking information added to the end of URLs.

Screenshot from Apple’s Press Release, …
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