This morning at FreightWaves LIVE, FreightWaves founder and CEO Craig Fuller and Director of Passport Research JP Hampstead announced the launch of FreightWaves Communities, a new initiative to build highly engaged audiences of supply chain professionals in specific industry verticals.
Beginning with a focus on retail, consumer packaged goods (CPG), and automotive supply chains, Communities will deliver newsletters, editorial content, podcasts, and videos directly to practitioners in those spaces.
“Retail, CPG, and automotive supply chains are being transformed by important themes like e-commerce, direct-to-consumer, and electric vehicles,” Fuller said. “What’s great is that the supply chain professionals leading these transformations in many cases are already part of the FreightWaves audience—but now we’re creating unique experiences designed just for them.”
Hampstead will serve as Head of Communities, overseeing content creation, engagement, and growth with a team of analysts focusing on each supply chain segment.
“At FreightWaves, we’ve been able to build …