Indian customers, today, are more informed, aware, and research-driven before making purchases. The pandemic demanded frameworks like assisted e-commerce platforms to keep up with customer beliefs. These platform-based models are gaining clout, leading to changing customer wallets and consumption moments. Digital acceptance and acceleration have been driving forces for the resurgence of New Bharat.
On The Blueprint – Business In the New Normal by CNBC-TV18 and KPMG in India, Prashant Nair talks to esteemed panellists to find out what are the consumer shifts seen post the pandemic and with the resurgence of new Bharat, Is consumer commerce the new way to tap for the companies, what strategies consumer companies come up with to woo consumers in 2022?
Trends That Revolutionised Industry Movements in 2020
2020 served as a cut-throating environment for businesses to survive. However, industries were welcoming to fresh advancements during this period.
For instance, the agricultural industry was quick to adopt industry-specific technology and automation …