Pinterest is a unique social media platform with a completely different user experience than its competitors. Marketing mag sits down with global head of business marketing Jim Habig to find out just how brands can and should be using Pinterest for promotion – and then turn those ads into direct revenue.
Marketing mag: Pinterest is unique for a social media platform; how do you think that this Unique Selling Point (USP) has benefited the platform?
Jim Habig: Simply put, with Pinterest, you can inspire the decisions of consumers. Unlike other platforms where ads distract users from reading the news or connecting with friends, commercial content can enhance the Pinterest user’s experience. People come to Pinterest looking for products and services to plan their futures and build their lives.
On Pinterest, brands are additive to the Pinner’s experience. People come to Pinterest to discover products and services for their wardrobe, for their new …