Effectively configuring and localizing your online store is key if you want to start ranking and selling in other countries and languages.
She also provided actionable tips and tools for the most popular ecommerce platforms.
Here’s a recap of her presentation.
Selling abroad can be a great way to diversify your ecommerce business and scale your shop revenue.
There’s an important ecommerce organic search traffic opportunity outside the U.S.
You can use SimilarWeb or SEMrush to identify what is the traffic volume that digital players are already attracting in those international markets where you are looking to compete.
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There are also tools like Google Market Finder that will suggest potential opportunities abroad based on your own specific characteristic and industries.