Over the last year, Instagram has been zeroing in on the e-commerce market. In late March, 2019, they announced Instagram checkout, a payment feature that will allow users to pay for purchases in-app.
It’s a huge leap forward for a social platform that has only recently made its e-commerce debut. Selling on Instagram become possible last September after Instagram implemented product tagging. Now with checkout, users will soon be able to browse, select, and pay on the same platform. What does that mean for Instagram retailers or e-commerce businesses?
Here are some things to bear in mind when fantasising about the new Instagram feature.
Instagram began experimenting with e-commerce features in June of 2018, allowing retailers to tag products in Instagram Stories. The rationale was that one-third of the most viewed Instagram Stories were from brands. (Psst, if you’re a brand with an Instagram and need to get into Stories, check out Biteable’s Instagram templates).