Let’s start this off with a thought experiment.
You work in the marketing department of a large company, and have been tasked with taking it into the 21st century using influencer marketing. Your boss has been reading about this new form of digital marketing, and she’s gotten pretty excited by all the articles she’s come across that declare “Influencer Marketing delivers 11x ROI over all other forms of digital media.”
Before you go full-fledged into this new marketing frontier, you start researching different platforms to find out which will be the best choice to manage everything. Reading software reviews at the internet’s best resource for such things, you narrow your choice down to two of the leading solutions for companies like yours: NeoReach and TapInfluence. The former’s website presents their best case study, showing a 5x ROI for a campaign launched by FanDuel using the NeoReach platform. The latter’s website boasts about achieving 11x ROI using their platform.