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Video Content Marketing

Influencer Marketing for Accounting Firms [Video]

We’ve discussed the importance of communication for effective influencer marketing campaigns, but how do you ensure this happens? Well, the first step should be to take time to get to know your influencers. Rome wasn’t built in a day; good things take time to develop, and you must be prepared to invest time and resources to make it work. Before partnering with an influencer, you should understand who they are and why they want to work with you. If they have no interest in your accounting firm, this will likely come across to their audience.

Once you’re happy you’ve made the right decision, draw up a contract and communication plan so to set and manage expectations from the get-go. This should include everything from frequency and method of communication to campaign goals, payment amounts and dates and timelines. You need to ensure everyone is on the same page to avoid any misunderstandings or conflicts occurring further down the line.

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Video Content Marketing

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