Chloe Wix, Global Director of Monetization Product Marketing at Spotify, discusses the role of AI in Spotify’s operations, its impact on advertising and brand safety, and the challenges it presents, such as copyright and infringement issues. She also touches on Spotify’s commitment to empowering creators and maintaining a platform that respects individual art ownership. She also delves into the company’s approach to suitability and language in content and their plans for future product development. Tune in to learn more about Spotify’s innovative strategies and their vision for the future.

5 Ways to Make Push Marketing Work for You
Industry News from Cannes 2023: Chloe Wix, Global Director, Monetization Product Marketing, Spotify [Video]
Categories

7 Invisible Obstacles to Digital Marketing Success