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Indigos Heather Reisman on balancing e-commerce development with bricks-and-mortar [Video]

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CEO and founder of Indigo Books and Music Heather Reisman stands outside their Sherway Gardens location in Toronto on Sept. 10, 2020.

Christopher Katsarov/(Christopher Katsarov/The Globe

There is a line Heather Reisman likes to repeat, a compliment the CEO of Indigo Books & Music Inc. says she hears from customers: that the store is their “happy place.”

“Our business, unlike some others, is very much a business where as many people come in to browse, as to shop,” she said in an interview. “Someone’s got a half hour, and they just want to get lost and feel good.”

That no one is doing much insouciant lingering in public places these days is a problem for Indigo. The company has seen e-commerce sales increase significantly – more than tripling in its first quarter ended June 30, with puzzles, books and children’s toys doing brisk business during lockdowns due to the novel coronavirus pandemic. But bricks-and-mortar …

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