Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week, including the major Google Shopping update that you may have missed.
If you’re unable to catch the episode on Spotify, be sure to watch the video version on the Search Engine Journal YouTube channel.
This week, digital marketing consultant Steven Johns noticed an exciting new functionality in his Google Ads account.
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In-market audiences are now compatible with Google Shopping campaigns!
These audiences can be applied to campaigns with either the targeting or observation setting and can also be used for bid adjustments or exclusions.
Many of these audiences focus on shopping behavior, so pairing them with shopping campaigns could be a huge boon for retailers.
While it was widely reported that TikTok would be purchased by Microsoft, it was announced that Oracle is actually …