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Digital Marketing

In an Omni-Channel Strategy, Who Gets The Attribution? Facebook Ads Manager Metrics vs. Google Analytics [Video]

July 1st, 2019 min read

"One of the most frustrating aspects of marketing right now is over-attribution when comparing Facebook reports to Google reports. 

Over-attribution is when you log into Facebook and it tells you it earned you $100,000 in a period, then Google says it earned you $100,000 in that same period. But $100,000 x 2 = $200,000, and you only received $125,000 worth of orders during that same time period.”  

This reporting scenario that Meaghan Connell, CEO and co-founder of Praxis Metrics, shared has the ability to send chills down most Facebook advertiser’s back.

It brings up the inevitable question, “Why does the attribution data in Facebook not match the data in Google Analytics?” 

It’s not hard to explain the answer—it’s more that the answer isn’t black-and-white, and can often raise more questions for digital marketers and our clients. 

Ultimately, Facebook and Google are two competing businesses with their own proprietary tracking and are diametrically opposed. 

Meaghan puts it …

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Categories
Digital Marketing

Website Speed: Free Tools to Test How Fast Your Website Is [Video]

How fast is your website? Such a simple question, yet such a complicated answer. We all know that speed matters both in SEO (Google rewards fast sites and penalizes slow sites), but also in Google Ads and social media marketing. If your website does not load fast then users (and Google) will abandon it. Fortunately, there are some free tools to measure how fast your website is. Unfortunately, they are not easy-to-use nor coherent. Lets investigate!

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Digital Marketing

Twitter Marketing Tips in 2021 | Parikshit Khanna [Video]

Twitter Marketing Tips in 2021 | Parikshit KhannaTo know more check my blog on Twitter- https://www.parikshitkhanna.com/post/9-marketing-tips-that-will-work-in-2021Follow me on Instagram - https://www.instagram.com/digitalparikshit2021/Follow me on Facebook - https://www.facebook.com/Digital-Parikshit-Khanna-100818892047151Check my website for cool blogs and Book Reviews - https://www.parikshitkhanna.com/

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Digital Marketing

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.Let us help you with that!!www.stikkymedia.com

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Digital Marketing

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