In our fourth talk at the Nottingham Digital Summit, co-founder and Content Director of Smart Insights, and Co-Author of Digital Marketing Excellence; Dave Chaffey has taken to the stage to talk about the ways in which you can improve your digital marketing skills so that you don't lose your edge.
Video: Dave Chaffey – Improving Your Digital Marketing Skills
Slidedeck presentation: Dave Chaffey – Improving Your Digital Marketing Skills
Dave delivered a really interesting talk about how you can identify your skills gaps in digital marketing, to ensure you don’t lose your edge.With new technology released, it’s a case of identifying what to use, so that you can adapt your personal skills, and your business’ digital marketing strategy.
Dave talked about the five pillars of improving marketing that you should take into consideration:
5 Pillars of Improving Marketing
To understand your customers, you need to have clearly defined personas. One way you can do this is through LinkedIn, by adding in a pixel that …