Award-winning social agency, Born Social, has launched a striking social-first campaign for Bravissimo building on the success of the brand’s wider ‘I Am’ campaign.
‘I Am’ launched earlier this year, leading with visuals of real Bravissimo employees wearing the new range framed by empowering statements that champion women’s rights while celebrating all that a supportive bra can do.
A Social-First makeover
Born Social has evolved the campaign, creating original assets for social, featuring the women of Bravissimo in a series of long and short films crafted and optimised to make impact across Facebook, Instagram and YouTube. Words of support and empowerment are brought to life by voiceovers from each of the women, paired with soft, subtle kinetic text and animation, taking the campaign to new audiences.
The ‘big boobed’ cause
Bravissimo has long championed ‘big-boobed’ women, catering for cup sizes D to L. Its founder, Sarah Tremellen, set-up the lingerie brand following her pregnancy where she found …