March 17th, 2017 min read
Getting excited for Social Media Marketing World 2017?Well so are we?
Here's what we're looking forward to most.
1. Savvy Inbound Marketers should know it is all about the buyer/customer
Why We’ve Failed: The Customer is No Longer Our Focus
10:30am – 11:15am Mar 23
When digital and social rose to prominence, we were told that personalization, two-way communication, and direct engagement would unlock a deeper relationship with customers. But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us.
In this talk, Scott will show the pitfalls of getting lured into the same-old, same-old, and will give you ideas of how to execute on a customer-centric strategy. From listening to understanding customer motivations and preferences, to the fundamentals of engaging content and the ability to put customers in the …