When used strategically, dynamic retargeting can be a powerful tool that re-engages shoppers who have visited your site but bounced or abandoned a cart before completing a purchase.
As shoppers browse across devices and platforms after they leave your site, a strategic retargeting campaign can nudge them back towards products they’ve already shown interest in, especially if it’s displayed with a deal they won’t want to miss. That’s exactly how our client HP France found success using Criteo Dynamic Retargeting.
Founded in 1939 and now one of the recognized brands in the world, HP is the world’s leading provider of printing solutions and personal systems with revenue over $50 billion. Two years ago, looking for a solution that would increase both brand awareness and conversions, HP turned to Criteo.
Relevant, Real-Time Solutions
Abraham Cohen Nahon, Digital Marketing Program Manager at HP France, sought a partner that would “drive qualified traffic to promote the …