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Social Media Marketing

How will technology change the future face of beauty marketing? [Video]

Ever since Michelle Phan’s game-changing ‘Natural Looking Makeup Tutorial’ landed on YouTube in 2007, user generated content (UGC) has utterly transformed the face of beauty marketing and the way videos are produced. No longer convinced by the unattainable appearance of highly-preened supermodels perfectly donning this seasons’ red lip, consumers have turned their gaze to the honest expertise of a new generation of relatable beauty influencers.

You might assume this would result in an era where at-home production quality is all the rage and highly polished brand video and TV commercials are a thing of the past, however, this isn’t exactly the case. By borrowing a few lessons from influencer-created content brands can supercharge their video marketing campaigns, combining authenticity with innovative video techniques, like interactive video and shoppable ads. Highly polished content still has a place, but it must engage with and learn from online communities.

Using interactive video to create highly targeted content

https://www.wirewax.com/showcase/gallery#8086559/

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better