eCommerce UnderCover really enjoyed its conversation with Eric Youngstrom, Founder and CEO of Onramp Funds. Onramp Funds is a financing service for eCommerce sellers using data-driven technology. Onramp Funds then provides working capital from that data to resolve the shipping, fulfilment, advertising and inventory cost of goods.
Some of the topics that Eric discussed:
– His interest in History
– His experience working for many startups and even having one acquired
– Why he feels strongly to help the underdog
– How Onramp Funds work
01:14: Eric’s roots in Texas and life in the startup scene
02:25: Working at Dell before attending grad school
06;46: Eric’s experience getting Shipping Easy acquired by Stamps.com
09;46: The complexity and importance of a logistics service for all eCommerce businesses
13;35: Why Eric started onramp
16;54: How Eric felt when he launched Onramp
21;15: How is the fee structure determined by Onramp?
26;19: Where does Onramp get their capital?
32;06: Using data to have streamlined services for merchants
38;38: The importance of a VC for a financial startup
41;31: Is Onramp looking at expanding to other financial products and services such as insurance?
44;36: Eric’s take on the state of eCommerce currently and the future it has
55;44: Is 15-minute delivery even that important?
01:00:00: The importance of discoverability