Improving on this subject is something we are constantly trying to do. Many times b2b clients reach out and want to build a solid presence on social. But here’s the harsh truth – building a community around a brand is almost impossible. However, positioning personas within the company, and leveraging their influence to grow the company page is way more feasible.
There are the rare examples of companies such as Gong and Zest who are knocking the ball out of the park with a killer company page, but they’re the exception to the rule (and they are also fueled by strong personas that have become authorities).
This post will focus on LinkedIn, however, there’s much to be said for Quora, Reddit and Twitter.
Here are experience-based tips on what works:
- When posting make sure all posts are readable with white space out
- Linkedin don’t appreciate linking out of the platform. Try to avoid it as much as …