Categories
Ecommerce

How Walmart, Kroger Plan to Become Advertising Giants [Video]

Cheap and easy Video Content Marketing

Retail giants have seen a surge in online traffic this year. That will help juice their profits over the long run, in more ways than one.

Even before this year’s leap in online shopping, major retailers like Walmart , Kroger and Target had been eyeing online advertising as a future profit driver. Those plans got a boost from the pandemic, which has accelerated the e-commerce transition by years, giving well-placed retailers a sudden windfall of online traffic and consumer data.

Target, for instance, saw digital sales nearly triple in its most recent quarter compared with a year earlier, while Kroger and Walmart U.S. saw surges of 127% and 97%, respectively. Online sales haven’t slowed even after initial Covid lockdowns eased, suggesting much of the shift will prove permanent. In particular, curbside pickups, which require customers to order online, are proving quite popular and could easily become part of the new norm.

A retailer can earn advertising dollars off this …

Watch/Read More

Categories
Ecommerce

ASB MAGAZINE: Two-time world champion surferJohn John Florence, in partnership with Clif Bar, has released a new documentary film Tokyo Rising, through Amazon Prime Video.Tokyo Risingchronicles Florences 2019 professional surfing season and quest to earn a position on the inaugural Team USA Olympic surf team. With Kelly Slater on his heels, Florence is faced with a high-stakes decision five months after reconstructive surgery on his ACL. The battle for Olympic qualification comes down to the Pipe Masters on Oahus North Shore.