June 28, 2021 uShip, Inc.
Before the pandemic, Pari didn't worry too much about logistics. She ordered things online, of course and engaged in e-commerce activities. And her professional roles at tech giants like IBM, Google, and Microsoft had certainly exposed her to the importance of complex operations. Not to mention her stint as the Executive Director of Technology at The New York Times, where she had plenty of opportunities to think through how insight was delivered.
But it wasn't until the world shut down due to the pandemic and Pari and her family were stuck inside that she really realized the significance of the commercial transportation that kept everything moving.
"When COVID had essentially paralyzed our entire globe, not just our country and our economy, I realized the significance of the logistics industry," she says. "When the fear of the pandemic and losing lives literally took over humanity, and everyone transformed their lives to …