How Under Armour Builds Fast Headless Commerce Experiences [Video]

Cheap and easy Video Content Marketing

We recently had the opportunity to join Eric Lessard, Sr. Product Marketing Manager at Salesforce, and Patrick Grissinger, Sr. Product Manager of Global Ecommerce at Under Armour, to discuss the new normal in retail. The 30-min webinar covers retail trends influenced by the pandemic, and a case study from Under Armour on their journey to a Progressive Web App and a headless commerce approach. 

Today’s new normal demands flexibility agility

Eric started things off discussing how commerce today needs to start with our current reality. The COVID-19 crisis is evolving quickly and brands are adjusting to the new normal.

  • New customer expectations: Consumers now often “work, live, and learn from home.” As a result there’s a rise in buy online / pickup in store, curbside pickup, delivery, and contactless payments.
  • New channels and platforms: Need to reach customers where they are, through new channels and new consumer apps. 
  • New business requirements: For many businesses this is changing the …

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