When restaurants and retailers shut down amid the COVID-19 pandemic, many of their customer loyalty programs did too, leaving frequent shoppers empty handed, explained Jordan Williams.
“I had a $200 Southwest Airlines voucher and 6000-plus Chipotle restaurant points expire,” Williams said, detailing a pandemic-presented problem that finds its solution in his newly-launched startup: Veeper.
The platform — led by two English transplants to Missouri — builds customized loyalty programs for online stores and rewards customers with automatic, incremental discounts instead of points or cash.
“[Current programs are] a one-size-fits-all scheme and make you wait to get rewarded,” said Williams, co-founder and CEO, noting the startup’s technology has already shown the potential to help its 24 partner companies increase customer transactions by 27 percent — putting it a step ahead of such competitors as PayPal-backed Honey.
“Veeper’s discounts are personalized to each shopper and reward them instantly — unlike universal promo …