Digital Marketing

How to Use Youtube Ads for Lead Generation [Video]

Youtube is the # 2 search engine in the world owned by the #1 Search Engine – the 800lb Gorilla known as Google.

Most people think of Youtube as a way to leverage videos to build a brand, get a following, and make money from sponsorships and from the Youtube partner program.

Sounds great until you realize Youtube requires 1000 subscribers and 4000 watched hours in the previous 12 months.

The subscribers aren’t as hard to attain as the watch time.

Which is why we like Youtube ads.

Youtube ads can be bought through Google’s own Ads program and you have a variety of options and many of these are outlined by the upcoming Unlimited Leads Challenge that’s being launched by Justin Sardi.

There are a variety of options you can use to leverage the ad platform but inside this blog post we’ll cover the 3 targets for building a profitable ad campaign.

#1 – Target Your Existing Viewers

If you’ve already launched your Youtube channel, …

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Digital Marketing

New Google Easter Egg Will Get You Dancing [Video]

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]