If you are looking to incorporate blogging into your marketing mix, look no further than WordPress. WordPress is the world’s most popular blogging platform, supporting approximately 19% of the world’s blogs and websites as of 2014. It is not only the most well-known brand in the blogosphere; it has grown to become one of the most popular website content management systems in use today.
WordPress was founded in 2003 by web developers Mike Mullenweg and Mike Little. It began as a fork – an independently developed project built from the source code of an existing software package (in this case, a blogging project known as b2/cafelog). The following year, WordPress rapidly gained users and contributing developers after the main competing blogging software at the time, Moveable Type, increased its prices. In subsequent years, the functionality and flexibility of WordPress grew, as did its user base. As of February 2014 – 11 years after its creation – WordPress …