Video is playing a crucial role in our hyper-digital world. Consumer habits and expectations are also shifting, and today’s consumer is more drawn to the digital storefront than ever before. Reaching those consumers, however, can be challenging. That’s where video comes in.
We’ve known for years that video is effective at capturing and holding attention. On digital channels where your product is surrounded by competitors, capturing consumer attention is the critical first step on the journey to conversions and revenue.
Unfortunately, the process of ideating, producing, and distributing a video ad can feel so daunting that many marketers decide not to use this tactic at all. We’ve learned a thing or two about video ad placements over the years, so we’re going to share the strategies and best practices that we use with our own video clients.
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