By: Cori Widen, Product Marketing Lead at Boosted by Lightricks
Sometimes social media marketing is a bit of an arms race. By the time you really get a handle on the platform, your audience has moved on to the next big thing.
This is especially true if your target audience is young: just like in real life, the fun is over for teens when their parents walk in.
These days, the place you’re most likely to find teens hanging out online is a new video-sharing app called TikTok. TikTok is one of the fastest-growing social media platforms in the world, with over 500 million users as of the last quarter of 2019.
Why should you use TikTok for your business?
If your target audience is on the younger side — teenagers and young adults — now is the time to get in on it. A few reasons why:
It’s new and not saturated yet
On other social media platforms, there are tons of other …