Social proof can have a staggering effect on your conversion rate. Did you know that Amazon has a conversion rate of up to 15%?
That number might seem small for such a massive corporate giant. But compare that to other ecommerce sites, which experts claim are only at a maximum of 3%. The number doesn’t seem so miniscule anymore, does it?
There are many reasons that Amazon has become the powerhouse it has today. We all know the sheer volume of production that they have attained, not to mention their third party affiliations. It is the first website most of us go to for any product and online retail has managed to take over tasks once local, such as grocery shopping.
If I had to pinpoint one area where Amazon flourished from the early days and still utilises now to maintain their avid brand loyalty, it is their social proof efforts.
What is social proof and why is it important?