Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads?
In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.
Why Use LinkedIn Lead Gen Form Ads?
LinkedIn ads are expensive so you want to do everything possible to keep performance high and costs low. Anytime you send someone to a landing page, you introduce a lot of steps and add friction that can lower your overall conversion rate. LinkedIn lead gen form ads can help you reduce that friction and get the highest conversion rates possible.
LinkedIn makes it easy for people to become a lead by pre-filling …
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