Are you looking to expand your firm’s reach in its industry? Perhaps you are looking to establish your leadership team as influencers and thought leaders. Maybe you are looking for potential strategic or business partners, or even talented new employees. Of all the social media tools available to you, LinkedIn is your best bet to achieve these and similar outcomes.
In this article we look at, 1) introduction to LinkedIn, 2) purpose of LinkedIn, 3) benefits of LinkedIn, 4) how to use LinkedIn to grow business reach, 5) hiring on LinkedIn, 6) terms specific to LinkedIn, and 7) target marketing with LinkedIn groups: Citi.
INTRODUCTION TO LINKEDIN
There are other specialized industry specific social networks, but none has the reach of LinkedIn. Since its founding in 2006, LinkedIn has grown from 4,500 users in its first month of operation to 300 million users as of May of 2014. With an average of two users signing up …