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Digital Marketing

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers [Video]

More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell.

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

How to use LinkedIn for Business

Learn how to create a LinkedIn account for your business.

1. Create a LinkedIn Page

Before your company can start LinkedIn marketing, it needs …

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]