Hashtags are a critical part of any effective social media strategy, enabling you to label content so that it is more visible and discoverable for your audiences. The question is – how many and which hashtags should you use, and on which platforms? If you’re looking for help in boosting your brand’s social media reach and engagement, then look no further than this brilliant article from our favourite social media management platform. According to Hootsuite, here are 6 of the best ways to establish your most effective #hashtags:
1. Monitor social media influencers and competitors
Start by doing a competitive analysis on social media. Gather intel about your competitors and any relevant influencers within your brand’s niche.
Make note of which hashtags they use most often and how many hashtags they use in each of their posts. This will help you learn how your competitors are engaging with your shared target audience and which keywords they tend …