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Digital Marketing

How to Track Google Search Algorithm Updates [Video]

Tracking Google search algorithm updates can be tricky, but Jess has the details on how you can spot and keep track of the latest changes from Google.

Transcript: Have you ever gotten excited that your website is at the top of the Google search results, only to be bummed later on when you notice that it’s been bumped down a few spots? 

You can thank the Google search algorithm for that. 

Google’s search algorithm is what determines where your content will rank when someone types in a search. 

It takes into account a bunch of different factors to figure out which websites have the most relevant and trustworthy information related to that particular search. 

There are over 200 factors that affect Google rankings, some of which include: 

  • Page speed
  • Links
  • Keywords
  • Mobile-friendliness

It’s not hard to be confused and overwhelmed by Google search algorithm updates. After all, Search Engine Land reportsthat Google can update its algorithm up to 600 times per …

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Categories
Digital Marketing

App Growth in 2021 [Video]

Find out more information on our events via our website and social media channels:Website: https://apppromotionsummit.com/Facebook: https://www.facebook.com/AppPromotionSummit/Instagram: https://www.instagram.com/apppromotionsummit/Twitter: https://twitter.com/apppromotionLinkedIn: https://www.linkedin.com/company/app-promotion-summit/#apslondon #aso #appstore #appmarketing #organic #paid #optimizing #marketing #appgrowth #applesearchads #mobilegrowth #mobileapps #mobilemarketing #digitalgrowth

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Digital Marketing

App Advertising on Google vs Apple [Video]

At App Promotion Summit London (WFH) we had Grainne Shannon (Senior Software Developer) share her experiences in using both Google and Apple's advertising platforms to promote her game app.Grainne shares an overview of the campaign and her findings.Find out more information on our events via our website and social media channels:Website: https://apppromotionsummit.com/Facebook: https://www.facebook.com/AppPromotionSummit/Instagram: https://www.instagram.com/apppromotionsummit/Twitter: https://twitter.com/apppromotionLinkedIn: https://www.linkedin.com/company/app-promotion-summit/#apslondon #appgrowth #appstore #appmarketing #organic #paid #marketing #mobilegrowth #mobileapps #mobilemarketing #digitalgrowth #useracquisition

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Digital Marketing

I don’t know if you’ve noticed, but trying to grow your Instagram account can be slow and tedious.Here’s the worst part—If you’re like me, you’re busy. (REALLY busy.)Who has the TIME to grow an Instagram account? It doesn’t help when you hear all the “expert advice” about what you need to do to grow. They make it sound like you have to stop doing absolutely everything else in your business—And start implementing their strategies 24/7.Completely impractical, right?That’s why I’m excited to share today’s video with you.I’ll demonstrate some easy, proven tactics that won’t eat up your whole day. In fact, you can do most of them in just about 5 minutes each. That’s less time than it takes to make a pot of coffee! Best of all, they work hand-in-hand with what you’re probably already doing on Instagram right now. In other words, you won’t have to work hard to get more engaged followers, faster.Ready to learn these quick, 5-minute Instagram growth hacks?For a full tutorial on Instagram Guides: https://youtu.be/6Nsx9WIIUjAWatch for more easy Reels ideas: https://www.youtube.com/watch?v=hO0XxTQsi1g🎬 Register for the FREE On-demand video masterclass training, "Wildly Profitable One-Weekend Website Blueprint for Service Businesses!" Just go to: https://wesmcdowell.com/training🎧 Listen to Wes' 'The Profitable Website' Podcast: https://wesmcdowell.com/subscribe/