Tracking Google search algorithm updates can be tricky, but Jess has the details on how you can spot and keep track of the latest changes from Google.
Transcript: Have you ever gotten excited that your website is at the top of the Google search results, only to be bummed later on when you notice that it’s been bumped down a few spots?
You can thank the Google search algorithm for that.
Google’s search algorithm is what determines where your content will rank when someone types in a search.
It takes into account a bunch of different factors to figure out which websites have the most relevant and trustworthy information related to that particular search.
There are over 200 factors that affect Google rankings, some of which include:
- Page speed
- Links
- Keywords
- Mobile-friendliness
It’s not hard to be confused and overwhelmed by Google search algorithm updates. After all, Search Engine Land reportsthat Google can update its algorithm up to 600 times per …