If you haven’t already taken Marketing Score, or if you’re interested in learning more about how to take the 10-part assessment, read the following tutorial, or watch the brief demo featured at the end of this post.
Introduction for New Members
Marketing Score was developed by PR 20/20 in pursuit of a better way to assess prospective clients, establish existing marketing resources and goals, and align expectations with achievable results.
For example, let’s say a client indicates that their highest priorities over the next year are to generate leads and increase revenue by 15-20%. However, that same client also acknowledges that they are not utilizing technologies to gather and organize leads effectively, such as online forms, call tracking, an integrated CRM or marketing analytics. When all parties are aware of the disconnect between marketing and sales resources, along with the aggressive growth goals of the business, you’re able to set more realistic standards and goals from the start.
Through a …