Using Google ads, candidates can pay to write favorable headlines that show up on Google. Here's how to spot an ad.
WASHINGTON — Political campaigns across the country are spending millions of dollars on Google Ads in an effort to create a positive narrative. In Virginia, both gubernatorial candidates have used the tactic, pouring millions of dollars into the resource.
To better understand how this all works, our Verify team talked to a digital marketing company, which took us step-by-step through the process.
Can political candidates use Google Ads to change headlines?
WHAT WE FOUND
With less than two weeks to go before election day in Virginia, the airwaves have become inundated with campaign ads. Both candidates have spent large sums of money to push their message on TV and radio.
One other type of advertising, getting less attention, is the use of Google Ads. This effort has attracted millions of dollars of spending from the two Virginia front-runners.