For merchants with both online and brick-and-mortar stores, offering delivery methods like buy online, pickup in-store (BOPIS) and curbside pickup help create a cohesive online–to–in-store shopping experience.
For consumers, in-store pickup is attractive because it helps them get orders faster while avoiding shipping fees. For merchants, leveraging their physical stores as fulfillment centers for online orders helps speed up fulfillment times and increase customer satisfaction while lowering shipping costs on local deliveries.
But merchants who have yet to start offering flexible delivery options like BOPIS cite logistics and poor integrations between their ecommerce platform and POS system as their biggest challenges.
How do you ensure online shoppers can only select in-store pickup as a delivery method for products you have on hand? How do you fulfill online orders from your POS system? That’s where local pickup comes in handy.
Local pickup is the easiest way for merchants to start offering in-store pickup as a delivery option at checkout, while ensuring …