The turn to online shopping during the pandemic can help our local East Tennessee makers this holiday season.
KNOXVILLE, Tenn. — This year, Black Friday, Small Business Saturday, and Cyber Monday deals all started well before Thanksgiving weekend, and that was intentional.
"A lot of people are having lower incomes this year so spreading out that spending is really gonna be less of a hit," said Michelle Childs, Assistant Professor of Retail, Hospitality and Tourism Management at the University of Tennessee.
Childs said people will still spend money, but a lot of it will be online.
"It's a new world out there for retailers, for restaurants, boutiques, everything in between and so with more people being comfortable online sometimes it doesn't make sense to have a brick and mortar presence," she said.
That's something Demetrios Klonaris tapped into when his company Spaces in the City opened one of Knoxville's newest …