We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors.
Was your business prepared?
If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain.
Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Without reliable predictors, how can we make decisions?
The short answer is that you can’t make them with certainty, but honestly, that’s true of any time. What you can do is remain transparent, manage morale, and set adjusted goals that account for the circumstances and many potential outcomes.
Here’s how to do it.
- Embracing and acknowledging uncertainty is essential to maintaining company morale during uncertainty.
- Brands can benefit from focusing on objective measures and factors they can …