Social Media Marketing

How to Set Business and Marketing Goals Amidst Uncertainty [Video]

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors.

Was your business prepared?

If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain.

Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Without reliable predictors, how can we make decisions?

The short answer is that you can’t make them with certainty, but honestly, that’s true of any time. What you can do is remain transparent, manage morale, and set adjusted goals that account for the circumstances and many potential outcomes.

Here’s how to do it.

Quick Takeaways

  • Embracing and acknowledging uncertainty is essential to maintaining company morale during uncertainty.
  • Brands can benefit from focusing on objective measures and factors they can …
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Social Media Marketing

Are you taking full advantage of what TikTok natively provides to help promote your business? Want to improve your TikTok marketing results? Expert Keenya Kelly shares how to use native TikTok Creator Portal tools to fine-tune your TikTok content for better marketing results. Discover how to use the green screen effect to promote products, find features that get more people to register for your TikTok Live events, and learn how to make the most of Playlists. Plus, you’ll also get tips to optimize your bio using the Q&A feature and your bio link - even if you don’t have 1,000 followers yet. 🔔 Subscribe for More Social Media Marketing Tactics --🚀 Visit Keenya’s Channel for More TikTok Tips-- 🔗 Find Resources and Tools Mentioned In this Episode-- How to Use TikTok Analytics for Business [Video] 🎧 Subscribe to The Social Media Marketing Podcast--💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: Intro00:16 TikTok Account Types00:25 Content Creation Tools01:11 TikTok Live03:19 Content Organization Tools04:05 TikTok Analytics04:55 TikTok Profile Features#SocialMediaMarketing #TikTokMarketing #TikTok