After months of testing, Instagram announced a big change to its user interface (UI) in late 2020: replacing the user "Activity" tab with the "Shop" tab, the social platform's latest move to be more business-friendly.
It's a big evolution from where the feature was just a few years ago. Today, it's infinitely easier for users to shop products from brands without ever leaving the app.
So, how exactly does the tool work and how can you leverage it to generate revenue? Find out everything you need to know in the sections below.
Why Your Business Should Sell on Instagram
Thanks to the Instagram shoppable posts feature and other supportive tools (like the product wishlist, product launch reminder, and shopping stickers on Instagram Stories), users can go through the entire buyer's journey, from discovery to checkout.
Social media platforms are typically seen as great brand awareness tools. However, Instagram's new integrations have made it a big revenue driver.
A 2019 Facebook study revealed that 54% …