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Digital Marketing

How to select features and build an influencer marketing platform [Video]

Cheap and easy Video Content Marketing

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent is given.

The situation has prompted advertisers to steadily shift towards new, more direct ways of reaching their audiences – methods that don’t involve the use of third-party cookies and minimize the need for consent collection. This explains an increasing interest in social media marketing – Facebook, Instagram and Snapchat and, by extension, influencer marketing.

An Overview of the Influencer Marketing Industry for Tech Companies

Influencers are currently one of the fastest-growing marketing channels. According to MarketingHub, as many as 86% of marketers are dedicating part of their budget to influencer marketing in 2019. At the same time, 80% consider influencer marketing effective.

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Digital Marketing

How Guinness World Records got 9M followers and 200M likes on TikTok [video] [Video]

Dan Thorne (Sr. Social Media Manager @ Guinness World Records) spoke at TikTok Marketing Strategies and shares with us the story behind the success of the Guinness World of Records TikTok Channel and how it reached 9m followers and 200m likes You can check out the full video below: Dan Thorne is Guinness World Records Senior Social Media Manager and is responsible for content curation and community management across all GWRs social channels. Since joining the company in 2013, Dan has helped grow GWRs social audience to over 18M followers on Facebook, 6M+ subscribers on YouTube, and almost 10M followers on TikTok. As well as developing GWRs partnerships with Facebook, YouTube, TikTok and Snapchat, Dan has played a key role in creating and presenting